Blog Post

Content marketing is the process of publishing written and visual material online for attracting more leads to your business. These can include blog post, pages, ebooks, infographics and much more.

Content marketing takes a lot of strategy and planning of your pages, videos, ebooks and post so that your targeted audience find you. Today outbound marketing strategies are not as effective at resonating with and converting audit members as the once were. Now your content needs to reach in a way that feels natural and is inbound. Common way of doing this is creating and narrative for your content or telling a story. Your content needs to feel more authentic, engaging and dedicated to your audience.

Why is content marketing important?

Educate your leads about the products and services that you are offering

Boots conversions

Build health relationships between a business and its consumers

Creates a presence of your brand

Different types of content marketing:

Online Content Marketing

Online marketing refers to anything that you published online but specifically it refers to web pages. Content planning strategy will help you rank higher in search engines and get you reachable to right people other right time.

Social Media Content Marketing

With the total number of social media users are 4.2 billion it is easy to understand why so many businesses investing social media marketing. There are two number of social media platform select Facebook, Instagram, Pinterest, LinkedIn, etc. to work with and plenty of ways you can create and share content on them.

Infographic Content Marketing

Infographic display content information and data in graphic format in such a way which is easy to understand. With the mix of simple words statements and clear images in progressive celebrate way to effectively communicate your content. They work well if you are providing information on educational or complex topics in a simpler form which is easier for the audience to understand

Blog Content Marketing

Blogs are a type of inbound content which is very powerful and allow a lot of creativity in terms of the purpose and topic. With the blog you can do things like promote other internal and external content and blog articles via links, social media share buttons and also incorporate product information.

Podcast Content Marketing

Spotify and Epic podcast are leading podcast platform with over 60 million users. For this reason, many businesses and media outlets have begun creating and sharing their own podcasts. Podcast lets you be creative as they can be about any topic of choice. You can also determine other factors like how long should an episode be or how many episodes should be there.

Video Content Marketing

73% of consumer say that the prefer to learn about a brands product or service through a video as video uses both audio and visuals to describe a particular topic. Video marketing can also boost conversions, improve ROI and help you build relationships with your audience. You can choose any social media platform to share your video content or you can also go for co-marketer’s website.

Conclusion

So now that you know that how many types of content is there you can also choose what works best for you. It is always a great plan to try out each one of them and then settle. Always remember a good businessman does whatever it takes to generate leads and revenues.