Blog Post

The rapid growth of social media platforms over the past several years has led to significant changes in the way influencers communicate with their respective audiences. Politicians, businesses, athletes, and artists use platforms like Facebook, Twitter, and Instagram to share new ideas, sell new products, and promote their brand. These applications have also made it substantially easier to develop a following by going viral AKA the holy grail for brands the world over.

Social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. went through a rapid growth over the past several years has led to significant changes in the way influencers communicate with their respective audiences. You will find politicians, businesses, athletes, and artists and other famous personalities or pages of famous entities on these social media platforms.

So, during this time it is very important to promote your business on social media. Listed below are a few ways that has high chances to get you viral.

1. High Quality Content over Advertising

One mistake many brands make when marketing on social media is that they focus on advertising campaigns rather than high quality content. Successful brands on the other hand have great marketing strategies which helps them to regularly put out quality content to keep customers engaged.

2. Know Your Audience

An important step for going viral is to know your targeted audience that might find your content useful. When you share new content across different social media platforms, it’s important to know the type of user that is most likely to engage with your brand so that you can plan your content accordingly.

3. Collaborating with Influencers

Collaboration is the heart of a successful marketing strategy, as it’s unlikely you’ll be able to reach a large enough audience only using your own social media channels. Reach out to the brands and influencers that are popular among your target audience, and arrange for a collaboration to cross-promote your content. This strategy will quickly increase your reach and chances of going viral.

4. Share a story

One of the things that modern social media users look for is a relatable story. Users are much more likely to share posts with their friends and engage with the content if they connect, on a personal level, to the story you’re telling. One way to do this is to create character that is similar to the people in your target audience. Once you do that now you can create a video series where they use your products or services or feature your brand throughout their life. If your audience relates to the character, they’ll be more likely to want to associate with your brand.

5. Stick to the Point

We all have way too many things to distract us in the real world let alone social media. Modern social media posts have a very short time to grab the attention of your target audience. Make sure that the content you post is easy to understand, and can be digested by a user in less than 10 seconds. Posts with too much text or videos that are long will be ignored by users, hence decreasing your chances of going viral.